Web Design
Over the years, I've learned there's a hierarchy of assets needed to turn random strangers into superfans. It all starts here, the website. It connects to EVERYTHING. It helps drive SEO, Lead Generation, CRM and Emails...literally everything.
The better this is setup, the more you can get out of it, especially with AI and Automation tools available today. My website is a window into my imagination, my world that I created for people to explore. I love business, psychology, and friendship. Websites in general are just so cool.
Google Ads
Learning how to use Google Ads literally changed my life. It's by far the best advertising platform ever invented in my opinion, and yes, it's better than Social Media. Purchase intent and readiness to buy is much, much higher on Google Search and Shopping Ads.
I personally started with $300 on Google Ads and am now managing campaigns for tens of thousands annually.
The key with GA, is that you have to know a lot of details about keywords and funneling to really get the most from Google Ads. Once you've done that though, it's very easy to maintain.
Social Media
Leveraging social media the right way is tough for busy owners. Luckily, there's UGC, Influencers, and the ability to target demographics and locations like never before.
The right message on Social Media doesn't always have to go viral. It just needs to reach the right people.
Symphony uses Social Media advertising every day. Driving interaction isn't just a buzz phrase anymore. Look at the global brands commenting on our favorite content creators videos recently.
There's something to that... a connection you can't create with ads alone.
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